KINLINK is a differentiating VAP for life insurance products, which provides necessary and relevant benefits to those products, by protecting the interests of beneficiaries and protecting the wishes of the deceased.

What is KINLINK?

KINLINK is designed to:

Empower, educate and equip.
The insured and their next-of-kin.
Before and after the death of a loved one.

What is a will.

Features

Educational videos.
Educational material.
Integrated communication via WhatsApp bots, SMS, Email or telephone.

Benefits: the Insured

Provides guidance and support to the Insured to get their financial affairs in order, and protect their interests and those of their next-of-kin.
Receives campaigns that educate the Insured on:

The importance of wills.
How to draw up a valid will.
The simplicity of drawing up a valid will by oneself.
The calculation of the value of an estate.
Implications on the winding up of an estate based on the value thereof.

Educational material is accessible by the Insured at any time.
Frequently asked questions.

BENEFITS: THE INSURER

A VAP that is directly relevant to, and complements life insurance products.
Provides a differentiator for the Insurer.
Drives compliance with the FSCA's education requirements: embedded in KINLINK is educational material specific to wills and the Insurer has the option of distributing 3 of its own unique education campaigns to the insured and next-of-kin per annum (standard offering).
Extensive reporting capability.
On the death of the Insured, the Insurer can introduce other financial services provided by the Insurer to the Insured’s next-of-kin.
Number of the insured “touches” is configurable in line with the Insurers marketing campaign if the standard offering is insufficient.
Supports and facilitates ongoing engagement, including the “statutory annual communication” and general information about the Insured’s policy (e.g. changes, updates and renewals).

BENEFITS: THE NEXT-OF-KIN

Drives utilisation by initiating engagement as soon as a claim has been approved by the underwriter.
Introduces KINLINK benefits.
Provides support and guidance in finalising the deceased’s estate.
Saves time, as delays in the finalisation of the deceased’s estate is often due to a lack of knowledge and limited resources to access information.
Reduces costs by minimising travel and other costs relating to the winding up process.
Provides information and guidance including:

That the next-of-kin needs to establish if the deceased has a valid will.
Information on, and assistance in calculating the value of the estate.
Process for and requirements of, the Master of the Court in the wind up of the estate.

Frequently asked questions.
Referrals to other financial (e.g. bridging finance) and legal resources.

Got a Question?

Contact Us

We’re here to help and answer any question you might have. We look forward to hearing from you 🙂

Address

3rd Floor, 288 Kent Avenue, Ferndale, Randburg

Phone number

010 005 3333

E-mail

info@cdasolutions.co.za

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