About Us

We are a leading, innovative direct marketing solutions provider
for the financial services and other select industries.

Read more contact us

Our History


CDA Solutions started life as a business offering administration services- policy fulfilment, collections and reconciliation of debit orders and the like. We have evolved to offer end-to-end direct marketing solutions aimed at optimising clients' annuity and premium income.

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  1. 1996

    Shani Plantema and Lucy Kalify start in a direct marketing business.

  2. 2004

    Shani Plantema founds CDA Solutions as a startup business within the direct marketing business. The focus is on outsourced administration, particularly the collection of debit orders.

  3. 2009

    Lucy Kalify joins CDA Solutions as the Marketing Manager.

  4. 2016

    Shani Plantema, Lucy Kalify and Adrian Plantema purchase CDA Solutions via a management buyout.

  5. 2019

    CDA Solutions develops its first proprietary products.

EXECUTIVE TEAM


The executive team thrives on the development of collaborative partnerships with employees, clients and suppliers. We have decades of senior leadership experience and involvement in the direct marketing industry. We pride ourselves on delivering high quality products and direct marketing solutions that ultimately position our clients to generate a superior return on investment.

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Adrian Plantema

MANAGING DIRECTOR

Adrian has a B.BusSci (Honours) Finance from UCT and is a CA(SA). He completed his articles at Fisher Hoffman Sithole.

Adrian has worked in senior leadership positions in a variety of industries including private equity, manufacturing and distribution and engineering and construction.

He joined CDA Solutions in July 2020.

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Lucy Kalify

COMMERCIAL DIRECTOR

Lucy has a B.Proc from RAU. She has worked in various organisations in the direct marketing industry through her career. Lucy has worked with several industry leaders who have helped shaped her business experience in the industry.

Lucy joined CDA Solutions in 2009. Her portfolio covers commercial and sales.

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Shani Plantema

marketing DIRECTOR

Shani has a B.Com from the University of Stellenbosch. She completed her articles at Fisher Hoffman Sithole.

After her articles, Shani joined a direct marketing business as the Financial Manager. During her time there, she lead the team that started CDA Solutions and has been instrumental in growing it to where it is today.

Shani has been with the business for 14 years. Her portfolio covers business development and marketing.

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Jeanne Wiggill

CHIEF FINANCIAL OFFICER

Jeanne has a B.Com Accounting Sciences (Honours) from the University of Pretoria and is a CA (SA). She completed her articles at Ernst & Young.

Jeanne has headed up many finance departments for both listed and private companies. Jeanne has a passion for continuous improvement, people development and compliance.

Jeanne joined CDA Solutions in 2023. Her portfolio includes finance, human resources, procurement & risk.

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Laura Oosthuizen

HEAD OF PRODUCTION: INTERMEDIARY

Laura has a wealth of experience in the financial services industry, having worked in the life insurance and short-term insurance sectors for most of her career as a direct marketer. Laura has an MBA from Milpark Business School.

Laura joined CDA in 2023 and her portfolio covers intermediary sales, client servicing and the inbound call centre.

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Sachin Mothilal

HEAD OF PRODUCTION: DIRECT

Sachin has significant experience in the call centre environment having led numerous teams. He is a strong communicator who develops deep connections with people and builds lasting relationships. He always looks to expand his networks.

Sachin combines his experience with a drive to achieve results and improve how things are done. He thrives in challenging environments, solving problems and getting the best out of his teams.

Sachin heads up the outbound direct call centre at CDA Solutions.

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Zeyn Abdullah

NEW BUSINESS MANAGER

Zeyn has a bachelor's degree in business administration from the University of KZN.

He has 20 years' experience in the direct marketing industry. His qualification and experience have given him a wealth of knowledge in the areas of sales, sales management, people management, analysis, campaign and client management as well as in the operations.

Zeyn is responsible for new business and portfolio management.

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Lourens Botha

HEAD OF INFORMATION SYSTEMS

Lourens has a B.Com (Honours) from UJ. He began his career in the financial services industry with an insurance broking group. He started as an insurance broker, briefly moved into accounting and ended up in software development.

Lourens joined CDA Solutions 8 years ago and his portfolio covers the IT and digital side of the business.

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Amrish Seetharam

HEAD OF OPERATIONS

Amrish joined the business in 2009, and later completed his B.Com degree through UNISA.

He has an in-depth understanding of the workings of a call centre having started as an agent, before moving into a campaign management role. Amrish is now responsible for all Operations within CDA Solutions. His portfolio includes campaign and leads optimisation, and he oversees the Quality Assurance function throughout the business.

Got a Question?

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We’re here to help and answer any question you might have. We look forward to hearing from you 🙂

Address

3rd Floor, 288 Kent Avenue, Ferndale, Randburg

Phone number

010 005 3333

E-mail

info@cdasolutions.co.za

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